Real Estate Success Secrets: How to Build a Real Estate Business That Works
About this audiobook
Build a Real Estate Business That Works — Without the Burnout.
Now in its Third Edition, Real Estate Success Secrets delivers even more proven strategies, refined systems, and powerful mindset shifts to help real estate professionals thrive in any market.
The real estate industry is packed with noise — endless marketing tricks, conflicting advice, and hustle culture that pushes agents to the edge. But the truth? You don’t need to do everything. You need to do the right things — consistently.
In this fully updated edition, RJ Salerno reveals a practical, no-fluff blueprint to help agents attract clients, close deals, and grow a career they love — while protecting their time, energy, and sanity.
Inside, you’ll discover how to:
Define success on your own terms — and stop chasing other people’s goals
Build a client attraction system that works 24/7
Convert leads with The Art of the Open House™
Harness social media without wasting hours online
Protect your focus with boundaries that boost productivity
Thrive in any market with consistency and confidence
Whether you’re just starting out or ready to break through your next ceiling, this updated edition gives you the strategies, tools, and mindset to build a business that works — and a life you truly enjoy.
Success isn’t a secret. It’s a system. And you’re holding it in your hands.
About the author
RJ Salerno is a high-performing entrepreneur, author, and real estate strategist who built a successful career not by following the crowd — but by redefining the path entirely.
Born in San Antonio, Texas and raised in Southern California, RJ’s journey into real estate began in 2002 with the same passion, excitement, and uncertainty most new agents experience. Within eight months, he faced near collapse — ready to walk away from the industry for good.
But then came a game-changing realization:
Success in real estate is 90% internal and only 10% transactional.
From that revelation, RJ rebuilt everything — his mindset, his method, and his model — and created a system that transformed strangers into clients, and Open Houses into a high-conversion pipeline.
Through his signature Art of the Open House™ and Mind Power to Real Estate™ frameworks, RJ has mentored hundreds of agents, helping them gain clarity, attract aligned clients, and build real businesses that reflect their values.
He is the author of multiple books on real estate, mindset, and law, and is widely respected for blending street-level strategy with deep inner transformation.
Today, RJ continues to lead, teach, and empower agents, entrepreneurs, and everyday professionals to break free from burnout, raise their inner thermostat, and create success on their own terms.
When not writing, RJ is coaching business owners, building ventures, and exploring the deeper truths of human potential and freedom — both inside and outside the world of real estate.
