Eyes of a Real Estate Professional: How to See Success When Others Miss It
About this audiobook
The 2nd Edition of Eyes of a Real Estate Professional by RJ Salerno
Originally released in 2018, Eyes of a Real Estate Professional quickly became a trusted guide for aspiring agents and savvy entrepreneurs alike. Now, RJ Salerno returns with a fully updated 2nd Edition—refined for today’s digital-first, fast-moving real estate market.
Whether you're brand new to the industry or a seasoned pro looking to sharpen your edge, this powerful edition delivers real-world insights, practical tools, and forward-thinking strategies for success. Explore timeless fundamentals alongside modern tactics for:
✅ Choosing the right brokerage
✅ Leveraging TikTok, Instagram, and video tours
✅ Navigating short-term rental laws and Airbnb shifts
✅ Thriving in remote and hybrid deal environments
✅ Developing the mindset of a resilient, purpose-driven agent
Written with entrepreneurial wisdom and a unique metaphysical perspective, this book is more than a how-to—it’s a blueprint for building a real estate career with clarity, confidence, and vision.
📘 The industry has changed. Are you ready to evolve with it?
About the author
RJ Salerno is a real estate professional, entrepreneur, and author whose journey is defined by grit, reinvention, and results. He entered the real estate world in 2002, full of enthusiasm and confidence—but within months, he was on the brink of walking away from the profession altogether. After exhausting every conventional method and following every piece of standard advice to no avail, RJ faced a turning point. It wasn’t until a chance meeting with a successful agent at an open house in Del Mar, California, that everything changed. One conversation unlocked a new way of thinking, and from that day forward, RJ began building a career rooted not in hype—but in purpose, strategy, and mindset.
With over two decades of experience, RJ has not only survived shifting markets—he's thrived in them. His insights go beyond transactions; he equips real estate agents, investors, and everyday professionals with the tools to elevate both their business and their thinking.
He is the author of four influential books:
· Eyes of a Real Estate Professional – A tactical, experience-based guide for agents looking to master real-world real estate.
· Mind Power and Real Estate – A powerful fusion of psychology, mindset, and performance strategies for those who want to lead with clarity and confidence in a competitive market.
· The Rise and Fall of a Republic – A bold exploration of the decline of civil liberties and the rise of authoritarianism in modern America.
· Know Your Rights — Or Lose Them – A timely manifesto calling on citizens to understand and exercise their constitutional rights before they disappear.
RJ’s work spans across the legal, political, and business arenas—each rooted in one mission: empowering people to break free from limiting systems and create success on their terms.
Whether he’s coaching agents, writing thought-provoking books, or launching new ventures, RJ Salerno continues to be a guiding voice for those who want more than just information—they want transformation.
