Clean to Cashflow: How to Start and Scale a Carpet Cleaning & Restoration Business
About this audiobook
From $2,000 to a Thriving Business — Learn How to Build, Scale, and Sell Your Carpet Cleaning Empire
When RJ Salerno founded Ace Carpet Care in 2006 with just $2,000 in his pocket, he didn’t know if he’d make it past the first year. By 2007, he was clearing six figures. By 2012, he sold his business to a Dallas-based company for a mid–six-figure payday.
In Clean to Cashflow, RJ shares the exact blueprint that took him from a single portable carpet cleaner to a thriving, sellable business — and how you can do the same. Whether you’re starting from scratch or already in the game, this book is packed with practical steps, real-world strategies, and proven tools to help you:
- Launch your business with minimal startup capital
- Price your services for profit and position your brand for success
- Attract steady clients with marketing that works in any economy
- Turn one-time jobs into repeat, loyal customers
- Add high-profit restoration services to your offerings
- Build systems that allow you to step back from the daily grind
- Track the key metrics that drive long-term growth
- Plan your exit for maximum payout
This isn’t theory — it’s a field-tested roadmap from someone who’s done it. Whether your dream is to create a steady income or build a business you can sell, Clean to Cashflow gives you the playbook to make it happen.
If you’re ready to transform your hustle into a true business, this book is your first step.
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About the author
RJ Salerno is an entrepreneur, business strategist, and former founder of ACE Carpet Care, a Fort Worth–based carpet cleaning company he launched in 2006 with nothing more than $2,000, a single van, and the grit to make it work.
Within his first year, RJ grew ACE Carpet Care to over $100,000 in revenue, and over the next six years, he transformed it into a thriving, multi-service operation. In 2012, he successfully sold the company to Dry Force in Dallas for a mid–six-figure exit — proof that you can start small, scale strategically, and create a sellable asset.
Beyond carpet cleaning and restoration, RJ has founded and grown multiple businesses across industries, from real estate to legal services, and authored several books on entrepreneurship, success strategies, and industry-specific growth systems.
RJ’s approach blends real-world experience, practical business systems, and a deep belief that success comes from consistent action, smart positioning, and an unwavering focus on the customer. His mission is to equip everyday entrepreneurs with the tools, mindset, and strategies they need to build not just a business — but a business worth owning.
When he’s not writing or mentoring other business owners, RJ enjoys exploring new ventures, sharing insights on scaling service businesses, and continuing to study the ever-evolving landscape of entrepreneurship.
