Most people start their goals with excitement, but somewhere along the way the fire burns out. Gym memberships go unused. Journals collect dust. Business ideas fade into “someday.” Why? Because motivation isn’t infinite—it follows a predictable curve.
This book reveals the hidden psychology behind why we abandon our ambitions too soon. Drawing from behavioral science, motivation theory, and real-world examples, it breaks down the subtle phases of the motivation drop-off curve: the thrill of the starting line, the grind of the middle, and the critical moment where most people give up.
Inside, you’ll learn:
Why initial enthusiasm always fades—and how to prepare for it.
The traps of willpower and how to build systems that carry you forward.
The role of habits, accountability, and feedback in sustaining progress.
Practical strategies to push through when the spark is gone.
This isn’t just another pep talk—it’s a roadmap for anyone who’s ever wondered, “Why do I stop before I finish?” By understanding the natural rise and fall of motivation, you’ll gain tools to outlast the curve, push beyond plateaus, and finally see your goals through to completion.
Whether you’re chasing fitness milestones, personal growth, or professional success, this book will show you how to beat the cycle of quitting and build momentum that lasts.