The Professional Practice of Landscape Architecture: A Complete Guide to Starting and Running Your Own Firm, Edition 2

Walter Rogers

sht 2010 · John Wiley & Sons

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The all-inclusive reference to starting and operating a landscape architecture firm

The Professional Practice of Landscape Architecture, Second Edition is completely revised to keep up with the latest developments driving the day-to-day operation of a successful private-practice landscape architecture office. Whether helping a landscape architecture student identify a career track, providing direction on starting a new office, guiding an owner seeking to jumpstart a stagnant or fledgling business, or assisting a landscape architect-in-training study for the national Landscape Architecture Registration Exam (LARE), this single-source blueprint is the key to prospering in this dynamic field. This new edition features:

Indispensible information for practicing landscape architects, including professional ethics, finances, office administration, marketing and promotion, and project management
An updated look at government regulatory laws, federal tax administration, sustainable design, and LEED certification
Strategies for using the Internet, computer software, and technology to market and manage a firm
Examples of professional contract templates
Case study profiles of landscape architecture firms
Requirements for professional registration and criteria for taking the national exam

This comprehensive and practical reference combines real-world experience with the highest professional standards to instruct the reader on business concepts. Expertly organized and easy to follow, The Professional Practice of Landscape Architecture, Second Edition continues to be the one source that landscape architects need to direct all facets of their practice.

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Walter Rogers served as president and CFO of The Acacia Group, a landscape firm in Tucson, Arizona, until 2007 when his firm was acquired by Olsson Associates, a multidisciplinary engineering and design firm. He currently serves as a senior landscape architect in Olsson's Tucson office. He has thirty-five years' experience working as a landscape architect and holds an MLA from the University of Massachusetts and an MBA from the University of Phoenix. He served on the landscape architecture faculties of the University of Arizona, the State University of New York at Syracuse, and the Gloucestershire College of Art and Design, Cheltenham, England.

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