Branding UMKM: Perencanaan, Perlindungan, dan Evaluasi Branding di Era Digital

Name: Branding UMKM: Perencanaan, Perlindungan, dan Evaluasi Branding di Era Digital
Rating: 5 (3 reviews)

Suyahman

Jul 2025 · PT Solusi Administrasi Hukum

5.0

3 reviews

Ebook

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About this ebook

Buku ini merupakan panduan komprehensif bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam membangun strategi branding yang efektif di era digital. Disusun secara praktis dan sistematis, buku ini membahas mulai dari konsep dasar branding, elemen-elemen utama pembentuk merek, hingga langkah-langkah strategis dalam merancang identitas brand yang kuat dan konsisten. Pembaca akan diajak memahami pentingnya perlindungan hukum terhadap merek melalui pendaftaran merek, hak cipta, rahasia dagang, paten, desain industri, hingga indikasi geografis. Selain itu, buku ini mengulas bagaimana mengukur efektivitas branding dengan pendekatan kuantitatif dan kualitatif, serta cara mengelola biaya dan investasi branding secara efisien. Di bagian akhir, buku ini menyajikan studi kasus sukses dan kegagalan branding dari berbagai perusahaan untuk memberikan pembelajaran nyata kepada pembaca. Dengan bahasa yang ringan dan mudah dipahami, buku ini sangat cocok untuk pelaku UMKM, mahasiswa, akademisi, maupun siapa saja yang tertarik pada pengembangan merek di tengah kompetisi digital.

Ratings and reviews

5.0

3 reviews

Artifisia System

August 6, 2025

Menarik dan aplikatif

About the author

Suyahman, S.Kom., M.Kom. is a lecturer at Sugeng Hartono University, as well as an entrepreneur, researcher, consultant, and facilitator in the field of digital technology. With over seven years of professional experience, he has dedicated himself to developing technological solutions that have supported thousands of businesses, including Small and Medium Enterprises (SMEs), State-Owned Enterprises (SOEs), and Foreign Investment Companies (FICs), in achieving legal compliance through digital legality platforms.

His core expertise lies in integrating technology with business legal compliance. This experience has provided him with a deep understanding of the complex legal challenges faced by various types of businesses, as well as the ability to design innovative and practical solutions.

As both an academic and a practitioner, Suyahman actively engages in research, consultancy, and training activities related to information technology, legaltech, and digital transformation.

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