The Psychology of Colors: How Colors Affect Mood and Buying
About this audiobook
Why do fast-food chains use red and yellow? Why do luxury brands lean on black and gold? And why do certain websites feel calming while others feel urgent? The answer lies in the psychology of color—a powerful, often invisible force that shapes how we think, feel, and buy.
The Psychology of Colors: How Colors Affect Mood and Buying unpacks the fascinating science behind color perception and its impact on human behavior. From branding and marketing to everyday decision-making, this book reveals how colors influence emotions, trigger actions, and guide purchasing choices—sometimes without us even realizing it.
Inside, you’ll discover how to:
Understand the emotional impact of different colors across cultures
Choose color palettes that align with your brand’s identity and values
Use color strategically in marketing, packaging, and store design
Leverage color psychology to increase conversions and customer trust
Avoid common mistakes that make branding feel inconsistent or confusing
Perfect for entrepreneurs, marketers, designers, and anyone curious about human behavior, this guide shows you how to harness color as a silent but powerful tool for influence.
Color isn’t just decoration—it’s communication. Learn how to use it to inspire, persuade, and sell.
