How to Increase Revenue Without New Customers: Upselling and Cross-Selling
About this audiobook
Most businesses chase growth by chasing new customers. But what if the fastest way to boost revenue is hidden in the customers you already have? The truth is, acquiring a new customer can cost five to seven times more than selling to an existing one. That’s why the smartest companies focus on maximizing value per customer through upselling and cross-selling.
This book reveals the strategies behind increasing revenue without increasing your marketing spend. It shows how to unlock hidden profits by offering customers more of what they already want—or introducing them to complementary products and services they didn’t know they needed.
Inside, you’ll learn:
The psychology of buying behavior that makes upselling and cross-selling work.
Proven techniques to present offers without being pushy or salesy.
How to design bundles, add-ons, and premium options that customers love.
The role of timing, trust, and personalization in repeat purchases.
Real-world examples of businesses that scaled revenue with existing customers.
Whether you run a small shop, an online store, or a growing service business, this book provides practical tools to turn one-time buyers into high-value customers. Growth isn’t only about finding new leads—it’s about making the most of the relationships you’
ve already earned.
