Tara Lawall is a writer, storyteller, and Creative Director in advertising. For her work in advertising she has won various global awards and also been included in the Advertising and Editorial Art permanent collection at the MoMa. She has been featured on One Club’s list of Next Creative Leaders and recently on Pitch 100’s Superwomen list. Her writing has been published in Scary Mommy, Motherly, and Parent.co. She also occasionally performs in storytelling shows across New York City including at Magnet Theater.