Pantea Foroudi

Pantea Foroudi is Senior Lecturer in Branding at Middlesex University, London, UK. Chiara Mauri is Professor of Business Economics at LIUC - Universit^ Carlo Cattaneo, Castellanza, Italy, and Adjunct Professor at Universit^ Bocconi, Milan, Italy. T C Melewar is Professor of Marketing and Strategy at Middlesex University, London, UK. Charles Dennis is Professor of Consumer Behaviour at Middlesex University, London, UK.