Dawn Iacobucci

Dawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Kellogg, 1987-2004, Arizona, 2001-2002, and Wharton, 2004-2007). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She was editor of the Journal of Consumer Psychology and the Journal of Consumer Research, and she edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management 5th ed., Mediation Analysis, Marketing Models: Multivariate Statistics and Marketing Analytics 2nd ed., and coauthor with Gilbert Churchill on the lead Marketing Research text, 11th ed.