Dave Alred

Dr. Dave Alred, MBE, is an elite performance coach who has worked with some of the biggest names in sport. His clients have included rugby's Jonny Wilkinson, George Ford, and Johnny Sexton; golfers Luke Donald, Brad Kennedy, and Padraig Harrington; the England Rugby team (four World Cups), the British Lions (three tours), and the Springboks; the England Cricket team; and Premiership sides Manchester City, Sunderland, and Watford. He holds a PhD in Performing under Pressure from Loughborough University. A genuine pioneer in performance mindset and attitude, his approach optimises the abilities of sports and business people alike.