Cynthia Anna Wijayanti

Dr. Cynthia Anna Wijayanti, S.E., M.Mktg. is an accomplished academic and business professional with extensive experience in both education and industry. She is currently a full-time lecturer at the Faculty of Economics and Business, Universitas Pelita Harapan, where she teaches subjects such as Global Marketing, International Business, and Strategic Management. She holds a Master of Marketing from Monash University, Australia, and is currently pursuing a doctoral degree in Strategic Management at Trisakti University. Dr. Cynthia Anna Wijayanti has a diverse professional background, having worked with international organizations like KOTRA and PT SMART Tbk. Her expertise includes international business development, market analysis, and strategic marketing. She has successfully led various business initiatives, focusing on market entry, partner relationship management, and product sales across global markets. Her research contributions span consumer behavior, marketing strategies, and international business dynamics, with numerous publications in reputable journals. Beyond her professional achievements, Dr. Cynthia Anna Wijayanti is also an active member of the Sekar Tanjung Dance Company, showcasing her dedication to Indonesian culture through traditional Javanese dance. With a solid foundation in both academic and practical business knowledge, Dr. Cynthia Anna Wijayanti continues to contribute significantly to the fields of entrepreneurship, marketing, and international business. She can be reached at [email protected].