GRASPED: Navigating the New Era of Consumer Engagement
Steven Brough
Latest release: February 24, 2024
Entrepreneurship
Series
15
Books
About this ebook series
The GRASPED series is a comprehensive collection that delves into the evolving dynamics of marketing, consumer behavior, and brand management. Across twelve insightful documents, it uncovers the intricacies of consumer attitudes, digital influence, ethical marketing, and more, providing readers with a deep understanding of modern marketing strategies. Tailored for professionals and students alike, this series is an indispensable resource for mastering the challenges and opportunities in today's fast-paced market, offering actionable insights and strategies to foster meaningful consumer connections and drive brand success.
