Carol S. Pearson, Ph.D., D.Min., is an internationally known authority on archetypal (universal) stories that promote success and personal fulfillment, along with the narrative intelligence needed to decode the stories we live and anticipate where their plots lead. A respected scholar and higher education administrator, Dr. Pearson initially co-authored (with Katherine Pope) two books inspired by the works of Carl Jung and Joseph Campbell about the female heroic journey in literature: Who Am I This Time? and The Female Hero. She then felt called to write The Hero Within: Six Archetypes We Live By, which described how a heroic journey could be undertaken by everyday people as well as exceptional individuals, and which became a HarperCollins bestseller, introducing her to a wide reading audience in the U.S. and, in translation, numerous other countries. Drawing on her experience speaking and consulting for many organizations as well as postgraduate studies in Jungian psychology, Dr. Pearson consolidated her knowledge in Awakening the Heroes Within: Twelve Archetypes To Help Us Find Ourselves and Transform Our World, which formed the basis of a 12-archetype system with applications to many fields and was similarly embraced by an international reading audience. She subsequently partnered with marketing executive turned consultant Margaret Mark to write The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, whose approaches and recommendations have been adopted by advertising and marketing firms throughout the world. She then collaborated with psychologist Hugh Marr to develop the Pearson-Marr Archetype IndicatorTM (PMAITM), a scientifically validated instrument, along with several supporting publications, most recently Dr. Pearson's What Stories Are You Living? Discover Your Archetypes—Transform Your Life and Dr. Marr's Finding Your Story: Using Archetypes to Guide Your Personal Journey. Dr. Pearson separately developed the Organizational and Team Culture IndicatorTM (OTCITM), a tested instrument that identifies archetypes in organizational cultures. The OTCI was acquired by Kenexa, a global human resources company owned by IBM, which translated it into numerous languages and uses it with corporate clients all over the world under the name IBM Kenexa Cultural Insight Survey (IBM-KCIS). Other applications of Dr. Pearson's 12-archetype system to leadership and organizational development are described in Mapping the Organizational Psyche: A Jungian Theory of Organizational Dynamics and Change (co-authored by John Corlett). Dr. Pearson's experience as a professor and leader in higher education was important to her additional contributions to leadership scholarship. She was the founding Director of the University of Colorado Women Studies Program, the first Director of the Women's Studies Program at the University of Maryland, and Academic Vice President of Goucher College. She designed, directed, and taught in the Transformational Leadership Certificate Program at the Georgetown University Center for Professional Development. Later, she was Professor of Leadership Studies in the School of Public Policy at the University of Maryland and Director of the James MacGregor Burns Academy of Leadership, where she initiated and co-led a three-year Leadership for Transformation Project with the Fetzer Institute. The resulting book, The Transforming Leader: New Approaches to Leadership for the Twenty-First Century, for which she served as editor, concluded with her essay "Reinforcing Change Through Transformational Communication." Published by Berrett-Koehler, The Transforming Leader was honored by the International Leadership Association for making a significant contribution to the field of leadership. Dr. Pearson served most recently as Executive Vice President/Provost and then President of Pacifica Graduate Institute.