Will Post for Profit: How Brands and Influencers Are Cashing In on Social Media
About this ebook
Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid.
Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
About the author
Justin R. Blaney DM is the #1 bestselling author of fifteen books. He is followed by more than 1 million on Facebook and Instagram @justinblaney. He also publishes an app that features his writing, which can be found at www.justinblaney.com/app. Justin has been using, writing, and speaking about social media since 2006. His course on Influencer Marketing at University of Washington Foster School of Business believed to be the first on the topic.
Kate Fleming is a technical marketing specialist and has spent the greater part of the last decade working as a digital analytics engineer specializing in data design and implementation. In 2018 Kate put her knowledge of data and marketing analysis to the ultimate test and launched a social profile (@the.skincare.diary) supporting her interest and fascination in skincare. She is the author of the self-published ebook The Skincare Diary Vol I, a self-help skincare book, and is the creator of the TSKD product line. In early 2019 Kate was named rising influencer of the year at the CEW awards in New York. She currently resides in Seattle where she continues to work in tech, run The Skincare Diary, and is now pursuing a commercial pilot certificate.
