Summary of Will Guidara's Unreasonable Hospitality

In 2010, Eleven Madison Park was ranked the 50th best restaurant in the world, but restaurateur Will Guidara and chef Daniel Humm led it to number one in just seven years. In Unreasonable Hospitality (2022), Guidara explains how constant reinvention and over-the-top hospitality pushed the restaurant to the top. Using stories from his time at the restaurant, he shows how creating a hospitality-first culture can improve everything about your business.