The Long Tail of Tourism: Holiday Niches and their Impact on Mainstream Tourism
Alexis Papathanassis
Apr 2011 · Springer Science & Business Media
Ebook
220
Pages
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About this ebook
The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
About the author
Prof. Dr. Alexis Papathanassis specialises on Cruise Management and eTourism at the Bremerhaven University of Applied Sciences. He is also the chairman of the Cruise Research Society and Co-Director of the Institute for Maritime Tourism.
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