Traction: How Any Startup Can Achieve Explosive Customer Growth
Oct 2015 · Penguin UK
4.9star
15 reviewsreport
Ebook
240
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About this ebook
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth
'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin
'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin
Ratings and reviews
4.9
15 reviews
PRANJAY ARORA
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November 19, 2023
GABRIEL WEINBERG BILLIONAIRE💰 AMERICAN🇺🇸 DUCKDUCKGO GODFATHER OF GOOGLE CONSUMER STUPID APPRECIATE OTHERS GABRIEL WEINBERG KILLER OF GOOGLE ENEMY ADBLOCKER BROWSER GMBH(2) 2008-DUCKDUCKGO WRITTEN IN PERL JAVASCRIPT PYTHON GABRIEL WEINBERG(AMERICAN COMPETITOR NETWORTH HIGHER THAN EVERY GOOGLE EMPLOYEE & CONSUMER)-2. 3 BILLION USD INDIVIDUAL👤 NETWORTH OWNER
Pavlo Kochubei
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July 3, 2018
Great overview of marketing channels.
Anil Das
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July 28, 2021
AÀA BOSS NETWORK
About the author
Gabriel Weinberg (Author)
Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction.
Justin Mares (Author)
Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.
Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction.
Justin Mares (Author)
Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.
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