Last Call for Bud Light: The Fall and Future of America's Favorite Beer
Anson Frericks
Feb 2025 · Simon and Schuster
3.7star
3 reviewsreport
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304
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About this ebook
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
Ratings and reviews
3.7
3 reviews
JENNIFER GRAZIANO
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June 13, 2025
Normal challenges are not to be disturbed; at all touched, or have own domain entered. It's a master and leader of own life. Breathing is mastered by the toddler year because growing out of the word is the only way to bigger ones behind them. Meditating: yoga, walking and talking the same year provide strength for own schedule of busy people. Combining the words science and religion for 'let there be light" are required for psychiatrist's evaluation result of normal - defends own money well - being. To get normal results from the doctors is the only survival. These is not more from them then normal or not.
Joe
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February 16, 2025
This is a very insightful and informative read.
About the author
Anson Frericks is the founder of Athletic Capital and the cofounder of Strive Asset Management. Prior to founding Strive, he led finance, sales, and marketing operations as president of Anheuser-Busch Sales & Distribution Company. He lives with his family in Cincinnati and received his BA from Yale and his MBA from Harvard.
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