Food and Beverage Management: Edition 6
About this ebook
New to this edition:
- New chapter: Classifying food and drink service operations.
- New international case studies throughout covering the latest industry developments within a wide range of businesses.
- Enhanced coverage of financial aspects, including forecasting and menu pricing with respective examples of costings.
- New coverage of contemporary trends, including events management, use of technology, use of social media in marketing, customer management and environmental concerns, such as sourcing, sustainability and waste management.
- Updated companion website, including new case studies, PowerPoint slides, multiple choice questions, revision notes, true or false questions, short answer questions and new video and web links per chapter.
It is illustrated in full colour and contains in-chapter activities as well as end-of-chapter summaries and revision questions to test the readers' knowledge as they progress. Written by a team of authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.
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About the author
Bernard Davis wrote the first edition of this book and led its development through the second and third editions to become the best-selling text that it is today.
Andrew Lockwood is Forte Professor of Hospitality Management in the School of Hospitality and Tourism Management at the University of Surrey.
Peter Alcott retired from his post as Senior Tutor for Professional Training and SCEPTrE Fellow at the University of Surrey in September 2009, where he now teaches hospitality management modules on a part-time basis.
Ioannis S. Pantelidis is a Principal Lecturer in Hospitality Management at the University of Brighton.
