Power of Logos

The book adopts an interdisciplinary approach, drawing from economics, management, marketing, sociology, and psychology, offering unique insights into the economic implications of logo-driven markets. For example, the book highlights how logos function as credible indicators of wealth or status. It begins by introducing core concepts of branding and consumer psychology, then delves into the historical evolution of fashion logos, examining case studies of iconic brands and their strategies.

""Power of Logos"" culminates with an analysis of the economic consequences of logo-centric markets, considering pricing strategies and the impact of counterfeit goods. It's a valuable resource for business professionals, marketing students, and anyone interested in understanding the dynamics of consumer culture, providing frameworks to develop effective branding strategies and enhance brand management.