Galleries in Crisis

The book is structured to provide a comprehensive analysis of the current crisis and potential solutions. It begins by establishing the historical context of art galleries and their role in the art market. Subsequent chapters examine the impact of digital technologies on sales, marketing, and exhibition practices. The book then analyzes the changing demographics and preferences of art buyers, with a particular focus on the influence of social media and online platforms. It culminates with a series of case studies showcasing galleries that have successfully adapted to the digital age, highlighting best practices and strategies for future success.

This book argues that galleries can not only survive but thrive by strategically integrating digital tools and adapting to evolving consumer behavior, offering a pragmatic roadmap filled with actionable insights for galleries navigating the digital transformation.