YOU CAN Be a Medical Representative
Rajat Saha
loka 2016 · Notion Press
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The Indian Pharmaceutical industry has been witnessing phenomenal growth in recent years, driven by the rising consumption levels in the country and strong demand from export markets. Today, India is among the top five pharmaceutical emerging markets in the world. Pharmaceutical selling requires a great deal of technical knowledge. There are different levels and designations in each company. But the medical representative plays the important role and need specific skills to generate the prescription. You can be a medical representative is a guide to the medical representatives and those who want to start their career as a successful medical representative. This will help them sharpen their understanding about their roles and can improve their technical knowledge such as: How to approach a doctor? • Communication skills of a Medical Representative • Objection handling techniques • How to close a call effectively? • Basic scientific knowledge • Interview etiquette The author uses his own expertise and success to engage the reader. Pick up a book today!
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RAJAT SAHA, a healthcare professional is a post graduate in Chemistry from Gauhati University. He has been associated with Indian pharmaceutical industry for 17 years. He had started his career as a medical representative and worked in various capacities like front line manager, second line manager. He attended a number of training programmes, conferences and seminars
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