Human Relations Management in Tourism
About this ebook
As the world faces unprecedented challenges and other crises, the book highlights the enduring effects on individuals, businesses, communities, and destinations. Occupational stress, an ongoing concern in the hospitality industry, can lead to conflict among team members or between employees and their roles. By shedding light on this issue, the book seeks to offer valuable insights to undergraduate students, graduate students, professionals, practitioners, and researchers involved in the field of tourism management. As work practices and human resource guidelines undergo transformation in response to the pandemic context, the book provides a thoughtful reflection on the new trends and practices emerging in Human Resources and Marketing Management within the tourism industry. Some of the focal points include the exploration of Green Human Resources, The Human Resource Balanced Scorecard (HRBSC), corporate events, team-building trends, employee empowerment, job satisfaction, and best practices in human resource management specific to the tourism sector.
About the author
Bruno Sousa is an Adjunct Professor of Marketing at Polytechnic Institute of Cávado and Ave (IPCA), Portugal and holds a PhD in Marketing and Strategy in Universidade do Minho, Portugal. Bruno Sousa is also Head of Masters Program - Tourism Management and Marketing Tourism (IPCA); CiTUR – Center for Tourism Research, Development and Innovation and UNIAG research member. He’s teaching fields include marketing and strategy. His research areas include brand management and consumer behavior, strategy implementation, niche marketing, niche tourism and brand attachment. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others. [Editor]
