Undoing Culture: Globalization, Postmodernism and Identity

Mike Featherstone

Sep 1995 · SAGE

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Written with the clarity and insight that readers have come to expect of Mike Featherstone Undoing Culture is a notable contribution to our understanding of modernism and postmodernism. It explores the formation and deformation of the cultural sphere and the effects on culture of globalization. Against many orthodox postmodernist accounts,the author argues that it is wrong to regard our present state of fragmentation and dislocation as an epochal break. Existing interdependencies and power balances are not so easily broken down.

Nonetheless some important cultural changes have occurred since World War II. In particular, the book examines some of the processes which have uncoupled culture from the social; the erosion of the ideal of the heroic life in the face of the onslaught from consumerism and the deformation of culture; and the rise of new forms of identity development. It explains why culture has gained a more significant role in everyday life and also why it has come to preoccupy the Academy in recent years.

Mike Featherstone looks at the effects of the multiplication of cultural goods and images on our ability to read culture and develop fixed meanings and relationships. He highlights the importance of the global in attempting to cope with the objective difficulties of cultural overproduction. The book concludes that the rise of non-Western nation-states with different cultural frames produces different reactions of modernity, making it more appropriate to refer to global modernities.

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Mike Featherstone is Professor of Communications and Sociology at Nottingham Trent University.CONTRIBUTORS OUTSIDE NORTH AMERICA :Zygmunt Bauman University of LeedsHenning Bech University of CopenhagenElizabeth Beck-Gernsheim Universtiy of ErlangenMary Evans University of Kent at CanterburyDavid Frisby University of GlasgowMike Hepworth University of AberdeenEva Illouz Tel-Aviv UniversityMaria Esther Maciel Universidade Federal de Minas GeraisMichael Richardson SOAS, University of LondonLaura Rival University of Kent at CanterburyAndrew Travers SomersetJeffrey Weeks South Bank UniversitySasha Weitman Tel-Aviv UniversitySam Whimster London Guildhall UniversityElizabeth Wilson University of North LondonCas Wouters University of Utrecht

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