Tourism and Entrepreneurship

·
· Routledge
電子書
480
頁數
符合資格
評分和評論未經驗證 瞭解詳情

關於這本電子書

Tourism and Entrepreneurship: International Perspectives provides an innovative, interdisciplinary approach.

This book takes as its central theme the role of entrepreneurship in the context of regional, local and national tourism development. By engaging with top academics in both tourism and entrepreneurship this book delivers a cohesive, interdisciplinary examination of the most recent developments in both tourism and entrepreneurship.

Several key themes are explored and articulated through the following concepts and issues: tourism, innovation and entrepreneurship; the role and nature of individual and collective entrepreneurship in different contexts; the role of tourism in responding to development opportunities created by global forces; and finally, issues associated with tourism strategies and policies.

Divided into four parts, the book reflects on the most relevant areas of tourism entrepreneurship:
* Understanding the conceptual basis of tourism entrepreneurship
* Creative use of entrepreneurship and processes of social innovation
* Tourism entrepreneurship mediating the global–local divide
* Sectoral strategies and policy issues of tourism entrepreneurship

Tourism and Entrepreneurship: International Perspective:
* Explains the impact of tourism entrepreneurship on places and overall regional and destination development
* Examines the role of the public sector in facilitating the need for sustainable tourism development
* Examines the effects and implications of funding schemes and support programmes
* Takes the owner, manager and entrepreneur as the starting point of analysis to explore specific issues
* Allows practitioners and policy-makers to explore practical applications and best practice of theory through a diverse range of international case studies
* Contributed to by an international team of leading scholars in tourism and entrepreneurship

This book is a unique combination of theory, case studies and discussion highlighting the importance of entrepreneurial tourism activity for economic success. It is essential reading for students and researchers in both tourism and entrepreneurship.

關於作者

Jovo Ateljevic, Stephen J. Page

為這本電子書評分

請分享你的寶貴意見。

閱讀資訊

智能手機和平板電腦
請安裝 Android 版iPad/iPhone 版「Google Play 圖書」應用程式。這個應用程式會自動與你的帳戶保持同步,讓你隨時隨地上網或離線閱讀。
手提電腦和電腦
你可以使用電腦的網絡瀏覽器聆聽在 Google Play 上購買的有聲書。
電子書閱讀器及其他裝置
如要在 Kobo 等電子墨水裝置上閱覽書籍,你需要下載檔案並傳輸到你的裝置。請按照說明中心的詳細指示,將檔案傳輸到支援的電子書閱讀器。