The Ten Faces of Innovation: Strategies for Heightening Creativity
Nov 2016 · Profile Books
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About this ebook
A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.
Ratings and reviews
3.7
3 reviews
Akshay Kokate
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July 2, 2017
Grear for People who want to work on the concept of Design thinking
About the author
Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.
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