Innovative Management Education Pedagogies for Preparing Next-Generation Leaders
About this ebook
Innovative Management Education Pedagogies for Preparing Next-Generation Leaders facilitates the discussion on a variety of teaching methods and practices being used in current business education programs. Highlighting the ways that technology can be used to aid students in the advancement of their studies as well as career development and preparation, this text covers a range of topics, from leadership expectations and workforce requirements to electronic course materials. The timely research-based practices and methods included in this publication are beneficial to school administrators, instructional designers, instructors, and researchers in the fields of business and higher education.
About the author
Dr. Lubna Nafees is a faculty in the area of marketing at IMT Ghaziabad. She teaches papers on brand management, integrated marketing communications, digital marketing and cross functional simulation for leadership. With an experience of 14 years in academia and industry, her research and consultancy interests include branding and brand communications; visual imagery and semiotics; digital marketing ; use of simulation in b-school pedagogy and management education. She has published papers and case studies on marketing strategy, brand, marketing communications and simulation as a pedagogical tool in both academic journals and popular media. [Editor]
