The SAGE Handbook of Survey Methodology

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Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined.

The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle:

  • Surveys and Societies
  • Planning a Survey
  • Measurement
  • Sampling
  • Data Collection
  • Preparing Data for Use
  • Assessing and Improving Data Quality

The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.

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Tom W. Smith specializes in the study of societal change in comparative perspective. He is director of the Center for the Study of Politics and Society at NORC, University of Chicago. Since 1980, he has been a principal investigator of the National Data Program for the Social Sciences and director of its General Social Survey (GSS). He is also cofounder of the International Social Survey Program (ISSP). It has conducted an international survey annually since 1985 and has involved 60 nations. He was Secretary General of ISSP in 1997–2003. Smith has taught at Purdue University, Northwestern University, the University of Chicago, Tel Aviv University, and the University of Cologne. He was awarded the 2000 and 2003 Innovators Awards of the American Association for Public Opinion Research (AAPOR), the 2002 AAPOR Award for Exceptionally Distinguished Achievement, and the 2013 AAPOR Book Award as coeditor of Multinational, Multicultural, and Multiregional Survey Methods.

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