The Oprah Phenomenon
Jennifer Harris · Elwood Watson
āļĄāļĩ.āļ. 2007 · University Press of Kentucky
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âExcellent essaysâ on a business empire, a cultural phenomenon, and the nature of the extraordinary bond between Oprah Winfrey and her fans (Journal of Social History).
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Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, âOprahâ has become a brand representing a unique style of self-actualizing individualism. The cultural and economic power wielded by Winfrey merits critical evaluation.
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The contributors to The Oprah Phenomenon examine the origins of her public image and its substantial influence on politics, entertainment, and popular opinion. Contributors address praise from her supporters and weigh criticisms from her detractors. Winfreyâs ability to create a feeling of intimacy with her audience has long been cited as a foundation of her popularity. She has made headlines by engaging and informing her audience with respect to her personal relationships to race, gender, feminism, and New Age culture. The Oprah Phenomenon explores these relationships in detail. At the root of Winfreyâs message is her assertion that anyone can be a success regardless of background or upbringing. The contributors scrutinize this message: What does this success entail? Is the motivation behind self-actualization, in fact, merely the hope of replicating Winfreyâs purchasing power? Is it just a prescription to buy the products she recommends and heed the advice of people she admires, or is it a lifestyle change of meaningful spiritual benefit? The Oprah Phenomenon asks these and many other difficult questions to promote a greater understanding of Winfreyâs influence on the American consciousness.
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âIdentifies the common threads that run through Oprahâs empire, the demographics of her audience, how she brings together women of diverse backgrounds, and her use of empathy and encouragement to foster self-improvement.â âLibrary Journal
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With a foreword by Robert J. Thompson
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Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, âOprahâ has become a brand representing a unique style of self-actualizing individualism. The cultural and economic power wielded by Winfrey merits critical evaluation.
Â
The contributors to The Oprah Phenomenon examine the origins of her public image and its substantial influence on politics, entertainment, and popular opinion. Contributors address praise from her supporters and weigh criticisms from her detractors. Winfreyâs ability to create a feeling of intimacy with her audience has long been cited as a foundation of her popularity. She has made headlines by engaging and informing her audience with respect to her personal relationships to race, gender, feminism, and New Age culture. The Oprah Phenomenon explores these relationships in detail. At the root of Winfreyâs message is her assertion that anyone can be a success regardless of background or upbringing. The contributors scrutinize this message: What does this success entail? Is the motivation behind self-actualization, in fact, merely the hope of replicating Winfreyâs purchasing power? Is it just a prescription to buy the products she recommends and heed the advice of people she admires, or is it a lifestyle change of meaningful spiritual benefit? The Oprah Phenomenon asks these and many other difficult questions to promote a greater understanding of Winfreyâs influence on the American consciousness.
Â
âIdentifies the common threads that run through Oprahâs empire, the demographics of her audience, how she brings together women of diverse backgrounds, and her use of empathy and encouragement to foster self-improvement.â âLibrary Journal
Â
With a foreword by Robert J. Thompson
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Jennifer Harris is associate professor of English at University of Waterloo, Canada. She has published over two dozen essays and book chapters and is the co-editor of the Norton Critical edition of The Coquette and The Boarding School.
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