Succeeding through the informal way
ืืืืข ืขื ืืกืคืจ ืืืืืืืื ืืื
Local economies in countries that receive economic immigration and the country of origin of this flux of migration obey the contexts and dynamics that can be put in perspective to create synergies and to operate to the development of these same migrant populations. The informal economy generally presents an abundant offer in sources (type of distribution and types of actors) and is rich in the diversity of references (in products and services) but it confronts itself to a volatile demand or more precisely a random โwilling to payโ. The latter justifies itself by the economic environment characterized among other things by a weak consumer purchasing power and a household confidence that does not aim for the purchasing of pleasures but to those dictated by the strict necessity and the weak occurrence of purchasing based on stimuli where the vector is the publicity or the visual presentation of the sample. In these conditions, building an informal business and succeeding is a challenge that star ts with the assimilation of the basic entrepreneurial notions before secondly dwelling on the levers to improve sales, notably by the mastering of the newest declensions of marketing (an adequate promotion of the quality and performance) more adapted to realities of ethnic or informal entrepreneurship and therefore of the community economy. We go towards a rehabilitation of the consumer taken into inertia by the โfear of unemploymentโ (dead Time) engendering the debt and of the producer taken into attraction by โthe comfortable priceโ (without effort) engendering speculation. This passes by the modeling and later the explanation of the economic mechanisms in play. Then by the invitation to a change in attitude. This guide is nothing but the star t of this process.ย
ืขื ืืืืืจ
ENGLISH:
Arnaud Segla M.Sc., M.Sc. A., CAPM. Consultant and Author fostering social, ethnic, informal and numeric entrepreneurship projects. He has developed programs and custom services specifically intended for newcomers and residents of various cultures wishing to engage in business quickly, the right way, and most importantly, keep going. Arnaud offers very practical training to enable participants to realize their projects within a short time frame. He is the author of many books especially the first practical guide on ethnic entrepreneurship using the informal way. Manager of a consulting firm and Think Tank since 2009, he is building an expertise in ethnic entrepreneurial project through different professional and business experiences aiming to the definition of alternative informal solutions within economic and sustainable development in Canada and Africa.
FRANCAIS:
Arnaud Segla M. Sc., M. Sc. A., CAPM. Consultant et Auteur en promotion de projets d'entrepreneuriat social, ethnique, informel et numรฉrique. Il a dรฉveloppรฉ des programmes et services personnalisรฉs destinรฉs spรฉcifiquement aux nouveaux arrivants et rรฉsidents de diverses cultures, dรฉsirant se lancer rapidement en affaires et du bon pied, et surtout durer. Arnaud propose des formations trรจs pratiques visant ร permettre aux participants de concrรฉtiser leurs projets dans un court dรฉlai. Il est l'auteur de plusieurs ouvrages dont le premier guide sur l'entrepreneuriat ethnique utilisant une dรฉmarche informelle. Dirigeant d'une firme de consultation et d'un Think Tank depuis 2009 il bรขtit une expertise en projets d'entrepreneuriat ethnique ร travers diverses expรฉriences professionnelles et d'affaires visant ร contribuer ร la dรฉfinition de solutions alternatives informelles en matiรจre de dรฉveloppement รฉconomique et durable au Canada et en Afrique.
