Strategic Operations Management: Edition 4
درباره این ای-کتاب
This new edition pays equal attention to manufacturing and service sectors. It includes numerous references to, and discusses, major changes taking place in the business world, including 3-D printing; virtual organisations; Cloud – Big Data and the Internet of Things; Servitization, global markets, ongoing innovation and managing within complex supply networks. Cases are included from a range of settings across the globe.
Students taking MBA, MSc and MBM classes on operations management, advanced operations management, and strategic operations management will find this textbook fulfills all their requirements whilst advanced undergraduate classes in these areas will also find the book an essential read.
درباره نویسنده
Steve Brown is Professor of Management within the Business School at the University of Southampton, UK
John Bessant currently holds the Chair in Innovation and Entrepreneurship at the University of Exeter Business School, UK.
Professor Jeff (Fu) Jia is a Chair Professor in Supply Chain Management at the Management School, University of York, UK. He was a co-founder and director of ‘Business, Nature and Value Research Centre’ affiliated to Exeter, which aims to focus on the relationships between business, nature and value creation.
