Strategic Business Case Analysis
معلومات عن هذا الكتاب الإلكتروني
A logical approach is offered, taking the reader through the analysis journey, from preparing to analyse a case study to conducting the analysis and maximising the impact going forwards. A comprehensive analysis task is incorporated, which asks the reader to reflect on a range of case data, understand the choices of analytical positioning and tool selection, and develop an analysis based on this positioning. Further pedagogical features include:
- Reflective practice exercises at the end of chapters, allowing the student to self-identify areas of strength and weakness as they develop through the process
- Worked examples based on cases reproduced in the book, allowing the student to follow the analytical process that the author went through in different analysis modes
- Quotes and analysis insights from former students who have previously conducted a strategic business case analysis, aiding reflective practice
As case study analysis continues as a core component of teaching across business schools, this unique text will help to build key skills in advanced undergraduate, postgraduate, MBA, and executive education students conducting strategic business case analysis. Support material includes PowerPoint slides as well as video content.
نبذة عن المؤلف
Christopher Williams is a Professor in the Strategy, Entrepreneurship and International Business Department at ESSCA School of Management in Paris. He previously worked in other business schools in the UK, Canada, France, and the Netherlands. His research interests include international strategy, innovation in international firms and contexts, health R&D and organisational resilience. Before entering academia in 2007, Dr Williams spent two decades in industry, mostly in innovative and international environments, including 10 years with IMS Health. His research appears in journals such as Research Policy, Journal of World Business, Journal of Management, Journal of Management Studies, Asia Pacific Journal of Management, International Business Review, Journal of Business Research, and Journal of International Management. He has also published a range of teaching cases on strategy and innovative issues in international contexts and is author of Venturing in International Firms: Contexts and Cases in a High-Tech World (2018), Management Consultancy for Innovation (2019), and Organizing for Resilience (with J. You) (2021).
