The authors present a comprehensive summary of major communication theories, current research, extensions, and applications. Their engaging writing style and thoughtfully organized discussions make complex material accessible. Compelling and realistic examples link theory with everyday experiences. Part I sets the stage for how to think about and study communication. Part II covers theories centered around the communicator, message, medium, and social media. Part III addresses theories by context—relationships, organizations, health, culture, society, and beyond human. “From the Source” contributions from theorists provide insight into the inspirations, motivations, and goals behind the theories.
Readers explore the patterns, trends, trajectories, and intricacies of the landscape of communication theory. The coverage includes many theories important for their continuing influence in the field, while discussions of emerging theories encourage thinking about issues in new ways. This definitive, classic, and current text is an invaluable resource for future reference and illustrates the richness of communication theorizing.