Sonic Branding Power

The book offers a holistic understanding, starting with the psychological underpinnings of sonic branding.
It progresses through the anatomy of successful audio logos, analyzing brands like Intel and McDonald's, and then moves to creating comprehensive sonic identities and measuring their effectiveness.
Practical applications are woven throughout, providing actionable insights for marketing professionals.

This book stands out by combining academic research with real-world examples, providing a framework for creating, implementing, and measuring sonic branding strategies.
It connects psychology, musicology, and marketing to offer a nuanced understanding of how sound shapes brand identity and influences purchasing decisions.