Small Business Web Sites Made Easy

Steven Holzner

Mac 2009 · McGraw Hill Professional

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Bring in more customers with your own web site!

Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!

Learn essential HTML skills
Plan your site architecture
Add style to your web site using Cascading Style Sheets (CSS)
Make your pages come alive with JavaScript elements
Increase leads, conversions, and sales using search engine optimization (SEO)
Set up pay-per-click advertising, including Google AdWords
Track metrics with hit meters
Market your site on Facebook
Create a shopping cart and enable credit card transactions

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Steven Holzner is the award-winning author of numerous computer books, including Ajax: A Beginner’s Guide and PHP: The Complete Reference. He’s been a contributing editor for PC Magazine, teaches programming classes at Fortune 500 companies, and has been on the faculty at Cornell University and MIT.

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