Shocking Advertising Tricks
Mar 2025 · Publifye AS
Ebook
79
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
""Shocking Advertising Tricks"" unveils the hidden psychological techniques that advertisers employ, often subconsciously influencing consumer behavior. It delves into how strategies rooted in cognitive biases and emotional triggers drive purchasing decisions, even when we don't need the product. For instance, the book explores how advertisers use color psychology to evoke specific feelings or create brand associations that bypass rational thought. Understanding these methods empowers consumers to make more informed choices in an environment saturated with persuasive messaging.
The book approaches this topic by building from foundational research in psychology and marketing, examining real-world case studies to illustrate how these techniques play out in actual campaigns. It's structured into three key sections: an introduction to core psychological concepts, an exploration of specific advertising techniques, and a discussion of ethical considerations, including consumer manipulation and data privacy.
By exposing the mechanisms behind persuasive advertising, ""Shocking Advertising Tricks"" advocates for greater transparency and responsibility within the marketing industry, crucial for both individual autonomy and a more ethical marketplace.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
