The Robert Collier Letter Book: The Ultimate Guide for Copywriting
Robert Collier
May 2021 · e-artnow
Ebook
328
Pages
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About this ebook
The Robert Collier Letter Book shows the best solutions for copywriting and sales letters, explaining techniques, methods and the theory of letter writing which prove to be transferable to completely different times. The author presents plentiful examples of promotional letter writing from a bygone era which show the principles underlying the actual writing. Collier also discusses the interplay between marketing and business strategy, including accounting and product development. His samples provide highly relevant guidance for marketers.
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