Rise of Home Video

The book argues that each format—VHS, DVD, and digital download—marked a distinct phase in transferring power from studios to consumers, fundamentally altering how films are made, distributed, and consumed. From the advent of VHS to the rise of streaming, the book journeys through each stage, analyzing the marketing strategies, technical advantages, and cultural impacts associated with each format. It navigates the landscape that enabled the emergence of VHS, then shifts to the introduction of DVDs, exploring their superior features and impact. Finally, it delves into the digital age, examining the rise of online streaming services and the challenges of piracy.

Using primary and secondary sources, including industry reports and legal case studies, the book adopts a holistic perspective. By adopting an accessible and engaging writing style, Rise of Home Video aims to equip readers with a deeper understanding of the forces shaping the future of entertainment, allowing them to critically analyze the ongoing evolution of media consumption.