Revolutionizing Customer-Centric Banking Through ICT

Dr. Garima Malik is an Assistant Professor of Marketing at Birla Institute of Management Technology, Greater Noida. She is a Fellow of the Xavier School of Management, XLRI Jamshedpur, India, and a recipient of the K.V. Raju Gold Medal granted to an exceptional Ph.D. student. She has more than twenty years of academic experience. Her research interests span various areas, including gamification, marketing analytics, customer engagement, destination marketing, and gaming marketing experience. She authored more than 80+ research papers. In addition to her research contributions, Dr. Malik has authored five books, two of which are textbooks, and four are case study books.

Swati Bhatnagar is an Assistant Professor in the Marketing Department at the New Delhi Institute of Management. She graduated from Hindu College, Delhi University, and did an MBA from ICFAI Business School, Gurgaon. She earned her Ph. D. from Delhi Technological University. She is also UGC NET qualified. She has a cumulative experience of more than 20 years. She has corporate experience of 5 years with Birla Sunlife and ICICI Prudential AMC Ltd. And academic experience with Amity Business School and New Delhi Institute of Management for over 15 years. Her expertise is in sales, behavioral and structural dimensions of distribution channel management, and emerging areas of marketing analytics. She has presented papers at various national and international conferences and has authored many research papers and chapters in Scopus-indexed journals. [Editor]