關於本電子書
""Reverse Sales Psychology"" introduces a novel approach to boosting sales by strategically creating distance from potential customers.
Challenging conventional wisdom, the book explores how techniques like scarcity marketing and understanding psychological reactance can paradoxically increase customer interest and drive sales.
For instance, the book explains how perceived scarcity makes products more desirable, and how resisting perceived limitations on choice can be channeled to increase demand.
The book argues that successful marketers often unknowingly use elements of reverse psychology, such as limited-time offers, to tap into fundamental psychological drivers.
It provides a comprehensive framework grounded in established psychological principles.
Challenging conventional wisdom, the book explores how techniques like scarcity marketing and understanding psychological reactance can paradoxically increase customer interest and drive sales.
For instance, the book explains how perceived scarcity makes products more desirable, and how resisting perceived limitations on choice can be channeled to increase demand.
The book argues that successful marketers often unknowingly use elements of reverse psychology, such as limited-time offers, to tap into fundamental psychological drivers.
It provides a comprehensive framework grounded in established psychological principles.
""Reverse Sales Psychology"" unfolds in three sections; it introduces core concepts, presents case studies across diverse industries, and offers a practical guide to implementing reverse sales techniques.
This book bridges psychology, business management, and marketing.
It's valuable for sales professionals, marketing managers, and entrepreneurs seeking to understand and ethically apply these principles to craft compelling sales messages, negotiate favorable deals, and build stronger customer relationships.
The book offers a counter-intuitive yet empirically supported approach to influence and persuasion.
為這本電子書評分
歡迎提供意見。
閱讀資訊
智慧型手機與平板電腦
筆記型電腦和電腦
你可以使用電腦的網路瀏覽器聆聽你在 Google Play 購買的有聲書。
電子書閱讀器與其他裝置
如要在 Kobo 電子閱讀器這類電子書裝置上閱覽書籍，必須將檔案下載並傳輸到該裝置上。請按照說明中心的詳細操作說明，將檔案傳輸到支援的電子閱讀器上。
