Reverse Sales Psychology
02/2025 · Publifye AS
Livro eletrónico
91
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""Reverse Sales Psychology"" introduces a novel approach to boosting sales by strategically creating distance from potential customers.
Challenging conventional wisdom, the book explores how techniques like scarcity marketing and understanding psychological reactance can paradoxically increase customer interest and drive sales.
For instance, the book explains how perceived scarcity makes products more desirable, and how resisting perceived limitations on choice can be channeled to increase demand.
The book argues that successful marketers often unknowingly use elements of reverse psychology, such as limited-time offers, to tap into fundamental psychological drivers.
It provides a comprehensive framework grounded in established psychological principles.
Challenging conventional wisdom, the book explores how techniques like scarcity marketing and understanding psychological reactance can paradoxically increase customer interest and drive sales.
For instance, the book explains how perceived scarcity makes products more desirable, and how resisting perceived limitations on choice can be channeled to increase demand.
The book argues that successful marketers often unknowingly use elements of reverse psychology, such as limited-time offers, to tap into fundamental psychological drivers.
It provides a comprehensive framework grounded in established psychological principles.
""Reverse Sales Psychology"" unfolds in three sections; it introduces core concepts, presents case studies across diverse industries, and offers a practical guide to implementing reverse sales techniques.
This book bridges psychology, business management, and marketing.
It's valuable for sales professionals, marketing managers, and entrepreneurs seeking to understand and ethically apply these principles to craft compelling sales messages, negotiate favorable deals, and build stronger customer relationships.
The book offers a counter-intuitive yet empirically supported approach to influence and persuasion.
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