關於本電子書
""Resistance Creates Desire"" explores why obstacles and limitations often amplify our longing and motivation. It examines the counterintuitive ways scarcity, prohibition, and difficulty enhance appeal, rooted in our psychological makeup. Delving into principles like scarcity (a cornerstone of behavioral economics), psychological reactance (our resistance to controlled freedom), and the forbidden fruit effect, the book reveals how these drive our decisions in unexpected ways. For example, limited-time offers in marketing leverage scarcity to boost consumer behavior, while censorship can inadvertently increase interest in the banned material. The book uniquely synthesizes insights from psychology and economics to provide a holistic understanding of resistance-driven desire. Beginning with core concepts supported by research, subsequent sections use real-world examples and case studies to demonstrate how these principles operate in diverse contexts. The narrative progresses from analyzing classic experiments to exploring practical implications, equipping readers with tools to critically evaluate manipulative strategies and understand their own motivations. This interdisciplinary approach offers a fresh perspective on human motivation and decision-making.
為這本電子書評分
歡迎提供意見。
閱讀資訊
智慧型手機與平板電腦
筆記型電腦和電腦
你可以使用電腦的網路瀏覽器聆聽你在 Google Play 購買的有聲書。
電子書閱讀器與其他裝置
如要在 Kobo 電子閱讀器這類電子書裝置上閱覽書籍，必須將檔案下載並傳輸到該裝置上。請按照說明中心的詳細操作說明，將檔案傳輸到支援的電子閱讀器上。
