Research Handbook on Strategic Communication
Jesper Falkheimer · Mats Heide
dec. 2022 · Edward Elgar Publishing
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O tej e-knjigi
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
O avtorju
Edited by Jesper Falkheimer, Professor of Strategic Communication and Mats Heide, Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden
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