Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
ビジネス&投資
著者について
Edited by Jesper Falkheimer, Professor of Strategic Communication and Mats Heide, Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden