关于此电子书
Did you know that jingles can become so deeply embedded in our memory that we recall them years later?
Or that effective jingles exploit psychological principles to forge strong brand associations?
The book progresses systematically, starting with the historical context of radio advertising and early psychology studies. It delves into auditory perception, memory encoding, and emotional response, then explores jingle creation techniques like melody, rhythm, and lyrical content. Case studies of successful and unsuccessful campaigns illustrate how these elements combine to create memorable and persuasive jingles.
A unique aspect is its interdisciplinary approach, blending psychology, marketing, and musicology to provide a comprehensive, evidence-based guide. Ultimately, ""Radio Jingle Psychology"" offers practical guidelines for advertisers and marketers, demonstrating how to create effective radio jingles and integrate them into a comprehensive branding strategy. It bridges the gap between academic research and practical application, targeting marketing professionals, advertising executives, and brand managers seeking to leverage sound for brand impact.
