Communication refers to the meaningful exchange of information, ideas or  thoughts between the people or between one end to the other. The entire  process of communication is marked complete only when the listener is  able to completely understand whatever is being conveyed to him/her by  the speaker. 
Communication acts as an excellent means for removal of  misunderstanding and creates a clarity of thoughts and expressions. It  also facilitates the process of providing education to the people.
The  process of communication marks the involvement of minimum of two people  and maximum may range up to infinite. Miscommunication, however, causes  disputes between the involved parties, hurts the feelings of others  etc. However, possession of right set of skills helps the person in  carrying out communication efficiently, effectively and clearly. 
There  are many types of professional communication- oral, written, informal,  formal, upward, downward, horizontal, diagonal, inter-personal,  intra-personal, intra-departmental and intra-organisational.
It is  important for the companies and organisation to possess effective means  of professional communication for proper working of management within  the organisation and also for improvement of industrial relations.
It  is not everyone’s cup of tea to carry out communication with other  people, therefore, it is necessary to know about the 7 C’s concept and  the techniques that makes the communication easy for the speaker and the  recipient.