Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

Name: Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers
Rating: 3.75 (4 reviews)

Philippe Malaval · Christophe Bénaroya

Dec 2012 · Springer Science & Business Media

3.8

4 reviews

Ebook

536

Pages

Ratings and reviews aren’t verified Learn More

About this ebook

Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.

It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.

Ratings and reviews

3.8

4 reviews

Christine

January 20, 2025

it's cool

Rate this ebook

Tell us what you think.

Reading information

Smartphones and tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and computers

You can listen to audiobooks purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.

Report illegal content