Perfect Phrases for Fundraising
Beverly Browning
Jul 2012 · McGraw Hill Professional
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THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME
Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed. Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for:
- Telephone soliciting
- YouTube, Facebook, and Twitter
- One-on-one meetings
- Board of director appeals
- Organization website campaigns
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Beverly Browning has been a consultant for government groups, agencies, schools, corporations, and nonprofit organizations for two decades, raising more than $350 million.
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